About Us

AMATERASU was born from a simple, very personal story. We’re parents and fans of Japanese culture who once noticed: children’s anime clothing is hard to find, and what does exist often looks too “loud” or loses its shape after just a couple of washes. We wanted pieces kids would happily wear every day—and parents could toss into the wash again and again without worry. That idea grew into a brand inspired by the sun goddess of Japanese mythology: warm light, comfort, and beauty in every detail.

We started by sewing small batches for our own children and friends. The photos spread through chats, and people kept asking, “Can we get the same outfit?” That was the moment a hobby became our life’s work. We understood the problem we were solving for parents: finding children’s anime clothing that’s gentle on the skin, doesn’t restrict movement, stands up to real everyday life, and looks neat and stylish—without overwhelming prints.

Today, every AMATERASU piece follows the same path. First comes the idea and sketch with considered anime-inspired details that are perfect for everyday wear. Then we choose fabrics—soft, breathable, and pleasant to the touch—so nothing scratches or irritates. We pay close attention to seams and trims to keep your little one comfortable sleeping, playing, crawling, running, and, if you like, posing for photos to capture the moment. Next comes testing with real families. We listen to feedback and refine patterns and sizing for an accurate fit and low-maintenance care. Finally, small batches arrive in our online store, and each item goes through a hand inspection before shipping—as if we were packing it for our own baby.

We believe children’s clothing should last longer than a single celebration. Prints don’t fade after several washes, shapes hold, and the aesthetic remains tasteful—easy to mix for everyday looks or special occasions. If you’re choosing a gift, we’ll help with the size and style. If something isn’t quite right, we’ll arrange a quick exchange—your time and peace of mind matter to us.

Thank you for choosing AMATERASU. May the light of our collections make your child’s days warmer—and your family photos a little happier.